FOR GYMS

Every trial booked. Every member kept.

Your AI assistant books trials and tours in seconds, fills classes, wins back lapsed members with friendly check-ins, and saves cancellations with offers you approve — around the clock.

Book a demo See a sample call

A GYM WEEK, HANDLED

MON 6:15

Trial booked

7-day trial + intro session with a coach, Wednesday 5:30pm

TUE 7:40 PM

Class filled

Two spots in tomorrow's 6am HIIT filled from waitlist

WED 1:20

Cancellation saved

Member offered 3-month pause instead — accepted

FRI 10:30

Lapsed member re-engaged

90-day absentee booked a comeback session

The gym reality

Front desk is coaching

Your best people are on the floor — which is exactly when trial enquiries ring out.

Trials leak at the top

Someone motivated enough to call is your hottest lead. Voicemail cools them off by dinner.

Silent churn

Members drift for weeks before cancelling — and nobody calls until the cancellation email arrives.

Classes half-full, waitlists full

No-shows leave bikes empty while the waitlist never gets the message in time.

EXAMPLE CONVERSATION

A cancellation call, turned into a pause.

The agent listens to the reason, empathises, and offers the retention path you've approved — a pause, a plan change, a PT check-in — saving members the front desk never gets a chance to.

1Handles cancellation calls with empathy

2Understands the real reason (cost, time, injury, travel)

3Offers your approved save paths

4Processes pauses / changes on the spot

5Books a comeback session where it fits

Ironworks Fitness

1:20 PM

MEMBER

Hi, I need to cancel my membership. Work's gone crazy and I just haven't been coming.

MAX — AI MEMBER ASSISTANT

No judgment at all — busy seasons happen to everyone. Can I ask, is it mainly time pressure, or is the membership cost part of it too?

MEMBER

Honestly just time. I'm travelling for work most weeks until about March.

MAX — AI MEMBER ASSISTANT

That makes sense. Rather than cancelling and losing your founding rate, I can pause your membership until March for $5 a fortnight — you'd keep your rate and your PT session credits. Want me to do that instead?

MEMBER

Oh — I didn't know pausing was an option. Yes, do that.

MAX — AI MEMBER ASSISTANT

Done — paused until March 1st, everything protected. I'll check in a week before it restarts, and if work's still wild we can extend. Safe travels!

BENEFITS

What changes for your gym

Trials booked while hot

Enquiries become booked tours and trial sessions on the first call — 24/7.

Churn caught early

Absence triggers friendly check-ins weeks before the cancellation email.

Cancellations become pauses

Approved save offers, delivered consistently, protect your recurring revenue.

Classes actually full

No-show predictions and instant waitlist fills keep every bike spinning.

Coaches coach

The front desk phone stops deciding who gets attention.

AUTOMATIONS & INTEGRATIONS

Wired into your gym stack

Trial enquiry → tour + intro session booked

14-day absence → friendly check-in call

Class no-show risk → waitlist offered the spot

Failed payment → polite call with update link

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CASE STUDY · IRONWORKS FITNESS, PENRITH

“We save about 30 cancellations a month now — most just needed a pause option nobody had time to explain. That's $25k a year of membership we were letting walk out.”

Marcus Bell · Owner, 1,900-member gym

saves / month

+18%

trial-to-member rate

96%

class fill rate

Gym questions, answered

Grow memberships. Keep memberships.

Book a demo — hear a cancellation turned into a pause, live. Plans from $199/month.

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